MRD was retained by Perry’s Steakhouse & Grille to garner media coverage and organize a series of media and opening events to launch the first one of its restaurants in Florida. Located in the city of Coral Gables in the Shops of Merrick Park, Perry’s finds its roots in a modest meat market in Houston. The Perry family opened its first restaurant in 1979 and has become the country’s premier, award-winning steakhouse with locations in Coral Gables, Denver, Chicago, Nashville, Birmingham, Raleigh and across Texas.

The opening garnered media coverage from The Miami Herald, South Florida Business Journal, Brickell magazine, NBC6, Diario Las Americas, Eventos magazine and restaurant/food bloggers, among many others.