Margarita Rohaidy Delgado is president of MRD Consulting, Inc. (MRD). Founded in 1990, MRD is an award-winning, full-service public relations agency.
As an entrepreneur, Margarita’s track record of success spans three decades and several industry areas of expertise (transportation, the environment, retail, commercial real estate, technology and gaming).
Under Margarita’s leadership, the MRD team helped increase the adoption in Miami of the PayByPhone parking-payment app from approximately 23 to 94 percent. With this record of utilization, Miami is positioned as the leading municipality in North America in the use of this app. PayByPhone is a subsidiary of Volkswagen Financial Services.
As a consultant to The Rouse Company, internationally renowned shopping center developer, Margarita created a campaign to turn negative public opinion around the construction of the $500 million shopping center development in Coral Gables, Florida. The Merrick Park project went through a public referendum on the use of public lands, which the City won by a 2-1 margin.
Margarita and her team launched a national public awareness safety and security campaign in transit environments under contract with the U.S. Department of Transportation, Federal Transit Administration. The success of the campaign was predicated on the adoption of the messaging and material by transit agencies nationwide. Known as Transit Watch, the campaign was a resounding success launched within barely two months and adopted by most transit agencies nationwide.
She earned her MPA from Florida International University and a Bachelor of Arts degree from Florida Atlantic University. Margarita resides in Coral Gables, Florida. She likes to travel internationally, attend Latin American art exhibitions, read and exercise.